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Marketing plan Marketing plan uct idea from the KickStarter website: Go to and select a project that you would like to work on for this assignment. You can click on the top left on the “Discover” area to search all projects. It is recommended that you choose a project that has at least 10 days left on the campaign.   Come up with your own new product idea to use for this project. This can be an entirely new product idea, or a major enhancement to an existing product that already exists.   The goal of this project is not to give the “right ideas,” but to show your understanding about the concepts covered in this course, and apply them to this new product idea. If using an idea from the KickStarter website, you should not use product name, etc. from the website. We want to see your ideas! Using your creativity, this can be a fun project!   Follow the instructions in the attached assignment to prepare assigned elements of your marketing plan. Note: We are creating a bit of an abbreviated plan, focusing on essential elements related to what we’ve covered in this course. So, this not will exactly match those items listed in Figure 16.2 “Marketing Plan Outline” in your text.  


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