Marketing Communication Fueling Human Contact Research

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Marketing Communication Fueling Human Contact Research

Unit-4 Assignment Assignment: Researched Proposal Rough Draft The rough draft of your proposal is due in Unit 4 while the final draft is due in Unit 5. For the researched proposal, you will identify a problem or issue in your present or past workplace, or in your community. The assignment objective as provided in Unit 4, is to propose a solution to the problem or issue, and to present that solution to a decision-maker or group of decision-makers who can implement the recommendation. You will support your proposal with research. You will develop a concrete, practical solution to the problem that can be implemented. Reference sources will be included that explain the problem, issue, and/or support the solution. The proposal must be between 2,500 to 3,000 words using APA format for your citations and references. The proposal itself should be single spaced with double spacing between paragraphs. The word count includes all components. The purpose of establishing a word count is to ensure the topic chosen is neither too big nor too small. Also, writing within parameters is a common requirement in business communications. The rough draft of your proposal is due in Unit 4. The objective of the researched proposal is to participate in the development of a detailed proposal as used in any organizational setting. Access the quick summarized preview of the Unit 5 final researched proposal checklist below so you can begin to address these items in your rough draft of the proposal due in this unit. You will upload your rough draft in two places: 1) The Unit 4 Discussion peer review. 2) The Unit 4 Assignment Dropbox. Your instructor will review your rough draft and provide you with feedback to guide your writing of the final draft. Your team of peers will provide you with feedback on your draft in the Discussion.

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