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Group project assignment paper mkt due 30

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Group project assignment paper mkt due 30 Time table: February 18 (by 11:59PM) Identify the specific brand and category of the product/category that your group wants to follow. It is preferable that this brand has been around in the market for at least 5 years so that you have significant information available online about the history and performance over the years. For example, you cannot just say Pepsi Co., you need to specify that your chosen brand would be Aquafina, from the purified water product category. This will focus your data collection and making the connections that you need to make to consumer behavior concepts. Submit TWO choices with the order of preference and I will assign one of the two to your group. You will have to submit this via Canvas (look for the drop box named “Product choice”). Only one member in every group needs to submit on behalf of the group. Just giving me the names of the brand and the company are enough. For example, it is enough to say: Group

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