Optimizing Distribution Channel for Increased Demand

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Optimizing Distribution Channel for Increased Demand

Instructions Final Project- Overview The Marketing Plan The final project for this course will be to develop a marketing plan for a new product to be launched by an existing company. A new product may be either: 1. One that has never existed before 2. One that exists but has been improved through an added feature Or 3. One that exists but will be marketed to an entirely new market. ( ie a National product expanding into an International marketplace.) Can your product be one that is developed by you? YES. But you must use and existing company to channel your marketing efforts.( ie you may have a new razor blade – you may choose the Gillette company to incorporate it into their product categories and channel the marketing through them.) Weekly Project Assignments Each week you will prepare a segment of your marketing plan through written pre-planned outlines. The outlines will include: 1. Company Identification 2. Company Mission Statement 3. Company SWOT. 4. Product Identification 5. Marketing Objective 6. Positioning Strategy 7. Target Market 8. Pricing 9. Distribution 10. Promotion 11. Implementation 12. Marketing Mix Final Project- The Marketing Plan Create a PPT using the Marketing Plan Guide /content/enforced/19638-MKT302A-65725-2112/Week Four/Final Project Guide1.pptx Create a PowerPoint presentation using all materials developed for your marketing plans. Use graphics, charts, and other visual elements to support your plan. PowerPoint must include the following pages: 1. Cover Page : Course Identification, Your name, Company Identification 2. Executive Summary: Identifies the market opportunities and new product objectives. 3. Company Mission Statement 4. Company SWOT. 5. Product Identification 6. Marketing Objective 7. Positioning Strategy 8. Target Market 9. Pricing 10. Distribution 11. Promotion 12. Implementation 13. Marketing Mix

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