Fiskars case study (consumer behavior)

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Consumer Behavior Fiskars Case Study Review the Fiskars Case study and answer the following questions following the assignment guidelines below. How did enlisting Fiskateers help the brand? How can a company like Fiskars gain the most out of a WOM program? What obstacles may have to be overcome internally? How do you measure WOM success? Why do people, in particular young women, want to be part of an online interest group such as Fiskars’ fanpage? Assignment Requirements: Write between 200-300 words per question using Microsoft Word Be sure when answering each question, you incorporate concepts from the chapter and/or lecture to show your understanding of the topic. Use font size 12, 1” margins and double spaced. Include cover page

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